In order to combat bogus accounts, LinkedIn will roll out new verification capabilities over the coming months.
The social media platform for business is a great location to meet other like-minded businesspeople and find new recruits, prospects, and positions.
However, as a result of this popularity, there are more fake profiles being created by con artists for nefarious reasons.
All around the platform, accounts that resemble bots have been appearing. They have been emailing people, using fake personas to mislead people into downloading malware, and deceiving people into divulging personal information.
Each member of LinkedIn has access to a wealth of information about themselves, including their employment history, contact information, areas of expertise, and workplaces. This information is important and may be used by a determined criminal.
These fake accounts can be challenging to recognise. They appear to work for reputable companies, they appear to be actual persons (sometimes they are deepfake photos created by AI), and the profiles have been expertly crafted to look authentic.
In order to combat these bogus accounts, LinkedIn will be making adjustments in the upcoming months, including a better account authentication process.
Microsoft, the company that owns LinkedIn, is working with secure identification platform Clear to make it easier to verify accounts using phone numbers, official IDs, and work email addresses.
Initially, it’s only being tested in the US; however, if it’s a success, we anticipate a wider rollout in the upcoming months.
Accounts will obtain a verification mark, similar to the ones given by Twitter, after the pertinent information has been provided. However, LinkedIn will provide verification at no cost, in contrast to Twitter.
When we have more information, we’ll let you know, but in the meantime, if you need assistance keeping all of your accounts secure, contact us.